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Marketing Plan of Company
Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Development of Business Activities of Tour Operator PUX TRAVEL
Bureš, Pavel ; Kameník, Karel (referee) ; Šimberová, Iveta (advisor)
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
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Prevention and Control of working Conflicts
Kaňová, Lucie ; Špičák, Martin (referee) ; Černohorská, Lenka (advisor)
Bachelor thesis deals with beginning of working conflicts and their solution. In the first part the problem is expressed from a theoretical perspective with the help of literature. In the next part is the problem analyzed on a particular company, Voestalpine PROFILFORM, s. r. o. In the last part occurs the global assessment analysis of problem and proposal its solution.
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Usage of Organizational Structures and ICT in the Food Industry
Slavíková, Jana ; Šupina, Tomáš (referee) ; Tichý, Ondřej (advisor)
This Bachelor work will focus on organizational structures and use of information technology in medium and large business enterprises in the food industry in the Czech Republic. It will focus on the organizational structures currently used, suggesting optimal structures, identifying types of information systems and the choice of appropriate information resources which can be used in other companies.
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Reviews of Financial Situation and Proposals with Focusing on Investment
Lorenc, Jan ; Vytopilová, Renata (referee) ; Kocmanová, Alena (advisor)
The thesis is focused on evaluating the performance of company with using selected indicators of financial analysis. The first part introduce the company ANA-AQUALINE Ltd. over the period 2007-2009. In the second part is explained the financial analysis from a theoretical point of view and in the next part is implemented theory in practice. The last part describes the proposal of investment, which should help improve the economic and financial situation.
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Sponsorship as a tool of effective communication
Bábíková, Kristýna ; Pokorný, Karel (referee) ; Šimberová, Iveta (advisor)
This Master´s thesis deals with a sponsor activities of Škoda Auto, a.s., that are used as one of the marketing communication instrument. The main pillar of the intention to make the communication more effective is the proposal for a new strategy of using sponsoring as an instrument that integrates it into the complex communication mix and by means of multiplication maximizes communication effect while pursuing fulfilment of marketing and communication goals of the company.
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Business Plan
Červinka, Petr ; Hanušová, Helena (referee) ; Bayerová, Vladimíra (advisor)
The goal of this work is to design a business plan for building a company and its successful business. The company acts as a personal agency and it will deal with the activities, which are providing demand for employees abroad, who are missing in specific areas. The company will be located in Brno and also be represented in Norway. The theoretical part includes important basic concepts, which are close to the theme of this work. The practical part analyzes conditions and environment, which serve to build the intention and realization of the personal agency and its successful business.
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Marketing Plan of Company
Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Usage of Organizational Structures and ICT in the Food Industry
Slavíková, Jana ; Šupina, Tomáš (referee) ; Tichý, Ondřej (advisor)
This Bachelor work will focus on organizational structures and use of information technology in medium and large business enterprises in the food industry in the Czech Republic. It will focus on the organizational structures currently used, suggesting optimal structures, identifying types of information systems and the choice of appropriate information resources which can be used in other companies.
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Prevention and Control of working Conflicts
Kaňová, Lucie ; Špičák, Martin (referee) ; Černohorská, Lenka (advisor)
Bachelor thesis deals with beginning of working conflicts and their solution. In the first part the problem is expressed from a theoretical perspective with the help of literature. In the next part is the problem analyzed on a particular company, Voestalpine PROFILFORM, s. r. o. In the last part occurs the global assessment analysis of problem and proposal its solution.
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